06 July The Ultimate Guide to Perfecting Your Google My Business Profile
Thanks to technology, businesses can promote their services and products faster than ever. With smartphones everywhere, you can imagine how fast you can rank your business in organic search and get potential sales by optimizing your Google My Business account. Here comes the role of Google My Business optimization that can fetch you immense benefits and help you stay on top of searches.
What is Google My Business (GMB)?
A free product called Google My Business (GMB) lets businesses control their online visibility on Google Maps and Search. By setting up a Google business profile, you can give prospective clients important information like your address, phone number, business hours, and customer reviews. A well optimized Google My Business profile increases your exposure in local searches, which boosts traffic and revenue.
Using the right keywords
Making your business appear in the relevant search results is crucial to make your business grow. Search out for the terms that potential buyers will use while searching for your business. Incorporating these keywords followed by relevant categories can boost your organic traffic thereby scaling your growth.
Reviews matter but only the real ones
Feedback and reviews are another key player in perfecting local SEO. Encourage your customers to share reviews on your GMB profile. Positive reviews from your customers has a lasting effect on your search volumes and credibility. In case of negative reviews, do address them courteously focussing on steps you can take to enhance their future experience. This fosters a sense of community and helps grow meaningful relationships with your buyers.
Mention business contact clearly
Mentioning the business names similar to your other online listings is another crucial GMB profile tips. Mentioning the working and non-working hours also impacts your GMB profile and allows your potential buyers stay informed.
Adding relevant photos and videos
Using professional business and videos showcasing your products, services, interiors, exteriors etc. According to a study by Google, businesses that post photos get 35% more clicks to their website than the business with no photos. You can also add some quick videos to express your brand personality and offering. We recommend you add the following, among others:
- Exterior photos
- Interior photos
- Product photos
- Photos at work
- Food & drink photos
- Common areas
- Rooms
- Team photos
List your business products and services
Use Google’s Product editor and Product catalog options to enlist your products. Buyers tend to look for specific products or service providers on Google. The use of detailed descriptions, use cases, and other information about the products also improves your visibility.
Address customer query
Make sure you answer every query about your business raised by customers. The Q&A section aims to educate buyers with useful information negating false and misleading information. You can also flag the question that tends to abuse your Q&A section, reporting it to Google.
Conclusion
Partner with Webdoux, the leading social media marketing company in Chennai, for expert Google My Business optimization services. We are dedicated to enhancing your profile to ensure your business stands out in search engine results. Contact us today to make your business shine online.