02 August How to Measure Success After Website Redesigning in Chennai?
Redesigning your website is an overwhelming process. A website redesign with the best layout and structure can maximize your online presence and sales. But how do we measure the effectiveness of the redesign? Or what are the parameters that measure success after redesigning? In this blog, we will take you through the top metrics of measuring success after website redesign in Chennai.
User engagement
User engagement is evaluated by various parameters including page views, bounce rate, time spent on the page etc. Page views determine the number of times a user visits the web page. The bounce rate indicates the number of visitors who landed on the page but left without any action. Time spent gives an idea of the average amount of time visitors spend on your page.
Leads and conversion
Website redesign aims at improving traffic and leads. The new website must offer an improved user experience, added content, smooth checkout processes, etc. to boost your conversion rate. If you observe an increase in leads but not in sales, there may be a probable glitch in the closing process.
Go through the analytics
Using analytics is another metric followed by website redesign experts to measure design success. The analytics compare your previous website data with the new one and assess the traffic and engagement metrics.
SEO considerations
SEO results are another crucial metric for determining website performance. It determines your website ranking on search engines and measures organic search traffic. An SEO audit also checks for your website performance in search engine result pages. Measuring the keyword ranking for some specific keywords monitors your website performance in keyword ranking too.
Mobile responsiveness
Your new website must adapt to multiple gadgets, including tablets and smartphones. Monitoring the page loading speed and mobile traffic gives you an idea of how your website is performing on various devices. To mention, low page loading speed will result in high bounce rates affecting your site traffic.
Strong content
Readable content with internal linking and relevant keywords will have more shares on social media. Likes, shares and comments on the content give an idea of how your audience perceives your brand. This, in turn, allows you to build relationships and understand your target audience’s thought process.
Conclusion
Overhauling a website doesn’t just mean an entire makeover but making iterative improvements that pay off in the long run. Being the leading website Redesigning company in Chennai, we emphasize enhancing website functionality and overall performance. Our expert team is equipped to answer any questions about your website redesign and help you get the best ROI. Contact us now.